Flyday is Dimemond Mentality's social media campaign where DM's online social media profiles create, unique, motivational posts about how to continue the grind mode mentality, every Friday.
It challenges Friday, as the typical "TGIF" post, which is a great celebration, and a day to realize relaxation is near; an escape from the 9 to 5 lifestyle.
For Dimemonds, the grind doesn't stop nor slow down. Instead we see Friday as Flyday. Flyday represents the day to reach for greater heights, and continuously keep hitting those daily grind goals, and soar above the others who do slow down, or stop. If you truly love what you are capable of, passion is essentially what makes your experiences feel like a TGIF everyday.
We keep the motivation for Flyday visually appealing by using unique, and indifferent headshots of the greatest of the greats ou there, and what they have said to get where they are today. These driven individuals, would certainly have not gotten where they were by taking Friday off, but only really enhancing the day to hit the highest goals possible.